Alex Pereira is PATH Consulting’s resident expert in operations implementation. He served as the inventory and purchasing manager—and later General Manager—of El Camino Wellness Center, a medical cannabis dispensary in Sacramento that did over $600,000 in sales each month. At ECW, his many years of financial and business experience to high volume cannabis dispensing lead him to be a very effective purchasing strategist and manager. Pereira applied the skills and knowledge acquired over more than a decade of work in similar roles outside the cannabis industry to streamline ECW’s processes, helping them set the standard for dispensary best practices statewide.
Pereira additionally has extensive experience in building and maintaining industrial cultivation sites, both indoors and outdoors, with a encyclopedic knowledge of cultivation methods from organic soil to hydroponic. He also has background in establishing and operating medical cannabis delivery services, and is a certified reiki practitioner. Pereira additionally boasts nearly a decade of non-cannabis managerial experience and speaks five languages proficiently.